{"id":14273,"date":"2025-03-07T13:47:42","date_gmt":"2025-03-07T13:47:42","guid":{"rendered":"https:\/\/live-cinemaunited.pantheonsite.io\/?p=14273"},"modified":"2025-03-13T13:51:36","modified_gmt":"2025-03-13T13:51:36","slug":"the-cinema-foundation-hosts-how-theatres-are-eventizing-the-moviegoing-experience-panel-at-sxsw","status":"publish","type":"post","link":"https:\/\/cinemaunited.org\/2025\/03\/07\/the-cinema-foundation-hosts-how-theatres-are-eventizing-the-moviegoing-experience-panel-at-sxsw\/","title":{"rendered":"The Cinema Foundation Hosts \u201cHow Theatres are Eventizing the Moviegoing Experience\u201d Panel at SXSW"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/theatreowners.org\/wp-content\/uploads\/2025\/03\/image-1-1024x481.png\" alt=\"\" class=\"wp-image-14206\"\/><\/figure>\n\n\n\n<p><em>Photo (left to right): Bryan Braunlich, The Cinema Foundation; Traci Hanlon, Cinergy Entertainment; Valarie Rico, Santikos Entertainment; Andrew Thomas, Moonstruck Drive-In.<\/em><\/p>\n\n\n\n<p>The Cinema Foundation\u2019s own Executive Director Bryan Braunlich moderated a standing-room only kickoff session at South by Southwest on \u201cHow Theatres are Eventizing the Moviegoing Experience\u201d with Cinergy Entertainment\u2019s Traci Hanlon, Santikos Entertainment\u2019s Valarie Rico and Moonstruck Drive-In\u2019s Andrew Thomas at the Austin Convention Center on Friday, March 7. The lively SXSW panel discussed how movie theatres of all sizes bring people together, anchor communities, and make each moviegoing experience an event. The exhibition experts talked how community involvement, local partnerships, creative loyalty programs, elevated concessions, social engagement, and in-theatre activations all contribute to the magic of the big screen and keep moviegoers coming back for more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Photo (left to right): Bryan Braunlich, The Cinema Foundation; Traci Hanlon, Cinergy Entertainment; Valarie Rico, Santikos Entertainment; Andrew Thomas, Moonstruck Drive-In. The Cinema Foundation\u2019s own Executive Director Bryan Braunlich moderated a standing-room only kickoff session at South by Southwest on \u201cHow Theatres are Eventizing the Moviegoing Experience\u201d with Cinergy Entertainment\u2019s Traci Hanlon, Santikos Entertainment\u2019s Valarie [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":14275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[168,562,614],"tags":[],"class_list":["post-14273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-press","category-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Cinema Foundation Hosts \u201cHow Theatres are Eventizing the Moviegoing Experience\u201d Panel at SXSW | Cinema United<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cinemaunited.org\/2025\/03\/07\/the-cinema-foundation-hosts-how-theatres-are-eventizing-the-moviegoing-experience-panel-at-sxsw\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Cinema Foundation Hosts \u201cHow Theatres are Eventizing the Moviegoing Experience\u201d Panel at SXSW | Cinema United\" \/>\n<meta property=\"og:description\" content=\"Photo (left to right): Bryan Braunlich, The Cinema Foundation; Traci Hanlon, Cinergy Entertainment; Valarie Rico, Santikos Entertainment; Andrew Thomas, Moonstruck Drive-In. 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